My partner Rachel Smith and I decided to write our image repair research paper on New England Patriots quarterback, Tom Brady.


ESPN headshot of Tom Brady

The Patriots were involved in a scandal in which they intentionally under inflated the footballs used in the American Football Conference (AFC) championship game of the 2014-15 NFL playoffs against the Indianapolis Colts. The result of this controversy resulted in Brady being suspended for four games as well as the team being fined $1 million and the loss two draft picks. This issue continued to be a large topic of discussion even into 2016 because of the Patriot’s Super Bowl LI victory. After that game, Brady won MVP of the game which stirred up mixed reviews.

When choosing this topic, I was apprehensive. I had no prior knowledge of football coming into this assignment. “Deflategate“, as it is now referred to, had been a known scandal in the media for weeks so it was impossible for me to miss. However, my lack of football knowledge has proven to be a hinderance when trying to research and work on this assignment.

We are excited to continue our research on the topic of Tom Brady and Deflategate. Brady did not handle the situation as many would have expected him to in his position. This gives us a lot of information to work with and expand upon.